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HE ↔️ Corporate Terminology: You say tom-ay-toes, I say tom-ah-toes

We’ll talk about this a lot this season but terminology is key in helping to frame and translate your higher education experience into a corporate setting. This terminology is useful for articulating your skills and experience on your application materials (e.g. resume and cover letter). It is also helpful as you begin in your next role outside of education.

Higher EdCorporate
Academic YearFiscal Year
Admissions & enrollmentRecruiting
Big pictureMacro
BrainstormIdeate and iterate
CabinetC-Suite
Calling or emailing someoneReach out
Capacity to work/availabilityBandwidth
Change the criteria for successMove the goalposts
Collection of measurementsDashboard
ConferenceTradeshow
CreateLaunch
CriteriaMetrics
DeadlineHardstop
Presentation (powerpoint)Deck
Discuss laterCircle back/ parking out
Diversity educationDiversity, equity & inclusion
EvaluationsReviews
Find errorsScrub the numbers
Frequency/pacing of somethingCadence
Goals, Objectives, OutcomesKPIs, OKRs, MBOs
ImproveAmplify
Learning OutcomesROI (Return on Investment)
Managing timelinesProject management
OrientationOnboarding
PersistenceLogo and/or Net Retention
Person with expertise/leading an initiativeSubject Matter Expert (SME)
Post-enrollmentPost-sales
Pre-enrollmentPre-sales
President/ChancellorChief Executive Officer (CEO)
Prospective StudentsProspects
Quantifiable service or goodDeliverable
Resident directorBuilding manager
Community builder
Conflict resolution
Frontline emergency response
RetreatOffsite
SemesterlyQuarterly
Share with stakeholdersSocialize an idea
Shared GovernanceBoard of Directors
SISCRM/SalesForce
Specialty areaWheelhouse
StakeholdersShareholders
Student activitiesEmployee or Customer Engagement
Student experienceCustomer lifecycle
Customer experience
Student surveysPulse surveys/customer insights
StudentsCustomers or Participants
SupervisionTalent management
Teaching / course or curriculum creationLearning or instructional design
Things that are easier to do than othersLow hanging fruit
Thorough examine ideaslDeep dive/unpack
Touch base offlineMeet and talk separately
Training & professional developmentLearning & development
Training programLearning solution
Unavailable for a period of timeOut of pocket

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